Josh and I spoke to Emily about the evolution of ShapeShift over the past few years, to include their vision going forward.
We also talked about a docuseries called "Down the Rabbit Hole," which I was featured in. It is an interesting look at the people in bitcoin and not just technical talk. Emily was most excited about how the series has attracted talented people from outside the crypto industry. Her insights into the marketing landscape sparked conversation about the emergence of bitcoin into the mainstream at the end of 2017. We looked at how ShapeShift had to adjust to dealing with a new group of interested parties.
Something for everyone here, and thank you to our sponsor Token Talks!
About the Guests:
Emily Coleman is the VP of Brand & Creative of ShapeShift, one of the world's leading
non-custodial digital asset platforms. With over a decade in marketing and public relations, she has worked within various verticals including hospitality and tourism, food and beverage, and most prominently, startup fintech and blockchain technologies. She has also managed and led many award-winning communication teams across multiple sectors.
Emily first began working in the blockchain space in 2014, when she joined Bitcoin Entrepreneur Erik Voorhees to lead marketing and public relations efforts for ShapeShift. As it was her first foray into the blockchain and fintech space, she dove headfirst into learning and devouring all things crypto, and has been enamored with the industry ever since.
Emily speaks at blockchain tech events around the world, educating crypto-companies on the importance of marketing, brand storytelling, industry thought leadership, as well as user experience best practices. She was a finalist at the 2019 SXSW Valiente Awards, where she placed for her direction of ShapeShift's "Down the Rabbit Hole" docuseries, placing with some of the top marketers in the United States.
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