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Japanese e-commerce giant Rakuten has integrated its US site with bitcoin payment processor Bitnet, enabling customers in America to pay with the digital currency.
Often considered a rival to Amazon, Rakuten has also confirmed plans to roll out bitcoin integration to both its German and Austrian e-commerce sites.
Yaz Iida, president of Rakuten USA, said the company's mission was to "empower the world through the Internet". He added:
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