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Friday, 16 March 2018

Promoted: Unibright Unlocks New Possibilities for Blockchain Integration

Unibright Thumb

The exponential growth of blockchain technology worldwide has been well documented. 

According to the data-gathering site Statistica, the global market for blockchain technology is expected to continue its growth, expanding to an estimated $2.3 billion by 2021.

On the heels of this rapid growth trajectory come concerns of a massive blockchain expertise shortage. Blockchain developers, amid this uptick in activity, are already rapidly becoming a rare and expensive breed, a trend that could have a chilling effect on overall industry progress.

Other major considerations in terms of the evolution of this space include the following: 

  • Smart contracts are complex, and any bug can have an adverse impact on the advancement of a project. 
  • It is difficult to update and deploy smart contracts to different blockchains.
  • There is a lack of understanding on the part of companies in how to translate data from a blockchain into something useful for employees and customers.

Solving the Issues

Unibright is a German-based company that has shown promise in bringing targeted solutions to the resources planning space. As system integration specialists, Unibright’s staff brings a compelling value proposition to all genres of business that need to connect different systems, data formats and other elements of blockchain solutions. Through Unibright, blockchain technology can become the solution to a myriad of pain points felt by a range of companies.

Unibright has built a framework enabling business process specialists to integrate blockchain technology workflows into the current IT landscape without the need for blockchain domain specialists.

"We want to make business integration faster, more reliable and future-proof by bringing our expertise into the blockchain world,” said Marten Jung, CEO, founder and head of blockchain development. “Our goal is to be the most reliable provider for a complete and unified framework for blockchain-based business integration, a safe harbor for our clients in disruptive times.”

Launched in 2017 from SPO consulting, Unibright is taking its more than 15 years of business integration, enterprise resource planning consultancy and software development experience to the blockchain domain. It has created a unified framework for blockchain-based business integration where business workflows can be presented visually and smart contracts can be generated automatically.

Unibright’s team of developers possess over 20-plus years of experience in business integration. Recognizing that many enterprises have a strong interest in blockchain technology but are uncertain in how to effectively employ it, Unibright wants to help.

The advancements taking place through Unibright highlight the enormous utility of blockchain technology, especially for B2B use cases. Companies generally prefer not to have to employ technical specialists for every different blockchain that exists. These enterprises recognize that their time, energy and attention should be focused on strategic business demands and not on technical details.

Unibright makes it easy to integrate blockchain technology into an existing business. Users can select a template for their specific case and visually customize the business integration workflow. Unibright will then automatically generate all of the elements needed for full blockchain-based business integration involving smart contracts, smart adapters and smart queries.

Championing Blockchain’s Enormous Utility

With the predicted advancements in blockchain technology and the new possibilities it promises, the most disruptive use cases for it are yet to come. Unibright believes that this nascent technology can be used in various fields including fintech, healthcare and supply chain management, just to name a few. Below are a few Unibright-driven use cases to date: 

  • A design company establishing its own approval process for each newly designed piece of jewelry 
  • A worldwide nongovernmental operation raising private funding with an integration solution allowing all funds raised to be digitally captured in its central IT system
  • A batch-tracing system for a beer manufacturer in which all raw materials, production stages and the sale to supermarkets can now be traced and integrated into the central system

Future Development

The Unibright Token (UBT) is an ERC20-compatible utility token that will fuel the Unibright platform.

“Our objective is to accelerate the development of our framework and our road to total product readiness,” said Jung. “We need to add support for more blockchains and off-chain systems by creating the needed adapter for the platform. In addition, we wish to audit more templates that empower blockchain usage in business processes. Raising funds with the token launch helps us to ensure that we are the first and fastest mover in the field of blockchain-based business integration and are keeping pace with the growing markets.”

Note: Trading and investing in digital assets is speculative and can be high-risk. Based on the shifting business and regulatory environment of such a new industry, this content should not be considered investment or legal advice.

This promoted article originally appeared on Bitcoin Magazine.

via Bitcoin Magazine


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